The dashboard below boasts the rich nature of visuals and filtering options, catering heavily. The information may be used to determine if the total population size of the Greater Accra region is growing slower or faster than the entire country. Planners also need to know among which segments of the population growth is taking place. How useful was this conference compared to other conferences you have attended? These children will require health and educational services. Think about other types of population-related information to be included in plans and planning related documents.
Specific rates, such as the age-specific fertility rate, measure an event among a subset of the population at risk. Using Internet sources, behavioristic marketing can be a powerful tool by individually targeting potential customers. The study of the relationship between length of service and job satisfaction variables remains among the most promising of these studies Kirk, 2003. Why are planners interested in fertility levels? Table 3-2 includes land area, total population, and calculated land densities for different regions of Ghana for the years 1984 and 2000. Surveying Your Respondents With Questions for Sex and Gender Like questions about race and ethnicity, demographic questions about sex and gender should be respectful and nuanced. Segmenting the Market When you target one group of consumers, you protect and enhance your brand, but lose the opportunity to sell to other groups. In rural areas, there tend to be more females, especially for communities that experience out-migration of men to urban areas.
Follow the lead set by the U. Therefore, the tool must be as much a visual tool as a data tool. A large percent of this demographic group are choosing to live out their golden years and retire in the country. Austin has seen continual, diverse population growth since 2008, low unemployment, and raising median household incomes. This article has also been viewed 418,885 times. An interactive web-based analytical dashboard, the chart below serves as a easy-to-view and maneuver solution for organizations of varying nature.
Use of Demographics Knowing your marketplace demographics will help you set your prices, determine where to sell your product, what features you should add and the benefits you should emphasize. To learn how to compile data for your target market analysis, read on! In general, the market analysis section should include information about the industry, your target market, your competition and how you intend to make a place for your own product and service. The and are those people whose behavior must change in order to improve the health situation. When Should Audience Analysis Be Conducted? Steps two and three in the process clearly pivot on accurate descriptions of your target market segments. Demographic Paper Pekin Illinois is a relatively small community located in Central Illinois half way between St. Professionals like actuaries, economists, medical professionals, meteorologists and others, all need to write such reports. Determine if there is a general educational background or ethnic background in your audience.
This can be done using a hand calculator or spreadsheet. According to internal documentation of the community hospital located in Pekin Hospital, in 2009, the hospital treated 2712 Caucasian males between the age of 45 and 84 for cardiovascular disease. Income Segmentation Income is an obvious way to segment the market. Woolever, About Writing: A Rhetoric for Advanced Writers. Consider effective ways to engage stakeholders to gain feedback and input, including: , , community dialogue, small group meetings, taskforce engagement and participatory stakeholder workshops. Also consider other opportunities to reach audiences, such as places e.
It can also be used to measure development efforts. After your title page, include a brief introduction that explains your objective. Step 2: Draw 5 columns on a sheet of paper. These descriptions can be necessary for understanding the from historical and comparative research. In other words, who will be reading this document? As with most other demographic questions, think about how you plan to use these data points before adding them in.
A sports bar might target single people with high median incomes who are between the ages of 25 and 45. Based on your analysis, what steps would you recommend that the company take going forward? If you can't include everyone in the audience in your analysis, try to select a group of individuals who you think are representative of the audience you hope to understand. The content should be driven by your brainstorming in step two. Conduct your survey, interviews, or conversations with potential audience members. Completely Open Ended Question: Gender? Equation 3-14 Age-Specific Fertility Rate An example of the age-specific fertility rate using data from Table 3-4 is shown below.
Who do I want my audience to be? More males than females are leaving the region in their working years, 20—55. Answer your top research questions 2. This information can also be obtained from sample surveys that are based on the entire population. . Barriers come in many forms — emotional, societal, structural, educational, familial, etc. By identifying your target market, you will be able to focus your marketing resources and increase your overall profits. It provides the link between your narrow data analysis and the broader intellectual concerns with which you began.
Before you actually write your document, create an outline to organize and plan your content. In so doing, it establishes audience and audience analysis as important to the rhetorical process and vital to invention. The second step is to select one or more of these market segments for targeting. Raymondo, Population Estimation and Projection New York: Quorum, 1992 107—108. There is slight increase in the number of elderly in Ghana between the two census periods, 1984 and 1970.